• “Organic production has become such a business as usual, that its core of preserving nature, biodiversity and people has been lost along the way.” – OurGoodEarth

    Nasha Dobra Zemja (Our Good Earth) is the first organic food cooperative of consumers in Macedonia. They started as an informal group of 20 families in search of organic, ecological local food from the cleanest regions of Macedonia. In two years (helped by donations) they got into the most hidden villages in Macedonia and visited more than 100 farmers to find the cleanest and best quality food for themselves and their families.

    The interest grew, and soon they became 100 families-members. Then they discussed if they should and are willing to register an entity, so other people can enjoy the results of their search and work. Then in April 2015 they opened their shop in the neighborhood of Taftalidze.

    The strongest initiator for our efforts is and was – increasing awareness about sustainability in general, and more precisely about local community development, sharing of resources, decreasing the pressure to mother Earth.

    “Being exposed to what is going on in the world (the degradation of soils, natural preserves and habitat) it was simply unavoidable to not take action. Our Good Earth is our response to what is going on in the world today. And it is not only about food production, but the (ab)use of natural resources, the treatment of other living beings, polluting, dividing vs. joining…. We humans are the most egoistic and egocentric species!”

    For the first time in Macedonia they formally introduced the concept of weekly organic basket for their members – delivered to your doorstep, a beautiful basket full of fresh chemical free fruits and vegetables. This is the start towards a community supported agriculture (CSA).

    12047144_1387546034880285_7774673191824587382_nIn 2015 they won the Social Impact Award in Macedonia, and we also won the regional contest of Green Ideas and Philanthropy. The awards launched them into contact with most relevant people from the social enterprise sphere in Macedonia. Participating in the discussions helped them define better what they feel about social impact they portray vs. green eco concept they also strongly believe in. They tend to feel that their positive impact on nature and changing people’s habits of using plastic and bringing their own packaging when shopping has a crucially strong social impact (additional to the non use of pesticides in the food they procure and supply).

     

    All our further activities will have an umbrella of sustainability in organics. Organic production has become such a business as usual, that its core of preserving nature, biodiversity and people has been lost along the way. Capitalism and free markets are the way they are – our decision and actually the only way to go forward – is to think and act holistically – not egocentrically. Such an approach has is price, that we are ready to pay.

     

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